Introducing Angelina Lerintzo ,Founder of Levity Magazine™

Thursday December 22nd 2011


With Christmas just days away, I was reading the usual several magazines to get the spirit of shopping and ideas for Christmas.

For a few months now I've been reading the upcoming brand Levity Magazine and absolutely loved their December issue and decided to approach the brains behind it for a review and introduction to the readers of SLEnquirer™ ,OI Magazine blog and Press Pass media.

We met up at her office to take a photoshoot upon her agreement to meet me, her name is Angelina Lerintzo.
Her building is located in the San Jose East sim, displaying her logo and advertisers, nicely done and professional.
She welcomed me onto one of the sofas in her lobby to have a seat and start our interview.

Levity Magazine headquarters

“Hello Angelina,thank you for making some time to meet and talk about you and your brand”
Angelina : “Hi Lanai, my pleasure, love your festive Santa hat,have a seat”

As we got comfortable I took out my notebook and started by asking her her early beginnings in SL™ such as her very first job upon rezzing inworld.

Levity's Angelina Lerintzo (left) and SLEnquirer's Lanai Jarrico

Angelina: “Well after awhile of wandering the grid,my first job in SL was actually becoming a virtual sex prostitute which I hated. I rather work in a magazine, I wanted to own one but I had no lindens when I was a newbie.”

Lanai :”So has it always been your goal to design a magazine in Second Life® or did you get the idea gradually?”

A: “I did dream of having my own magazine since I was 6 years old but now it has become a reality in a virtual world. I didn't know what to choose at first in SL, I love music, writing, I sing and perform as well and basically everything to do with creativity, it's my passion. So, I decided to work as a writer in Press Pass Media™ and I finally ended up having my own lifestyle magazine that talks about RL and SL lifestyle, but the ideas to make the step to start the magazine stemmed from my friends encouraging me to create my dream.They are my source of inspiration and I hope that one day, I can turn it into a RL magazine. :)”

L: ”You are at your 4th monthly issue currently since your debut release in September this year, with great success may i add, how was it releasing the first issue,what challenges did you face?”

A: ”The first time of when I just had this magazine, I was confused on how to start. I made the rates too high and people were just running away from me. I didn't know how to launch my magazine properly and it became a disaster. However, after the 1st issue, I got the hang of it. I get more clients and trust from people. I admit that I'm not perfect and I do have some technical error still but I am still a human and I do improve gradually as I practice. I love the responses of our readers. It encourages me to be a better publisher and editor-in-chief. :)”

Open publication - Free publishing - More business

L: ”Can you explain to the audience what Levity stands for and how you came up with the name?Let me elaborate the question, like what topics you like your magazine to write about and which audience you attract the most?
A: ”Levity stands for humor and fun. I like to joke a lot with my friends and I always make them laugh through my practical jokes and I decided to make it into Levity Magazine which represents the meaning of life. Without fun and humor, this universe would be dull and that is why I also made the slogan into Levity ' We embrace Lifestyle with Integrity!'
My audience are unisex, for both female and male. Most of the readers are from the age of 18 and above. People usually like Levity because of our style but it really depends on a person's taste. :)”

L: “Nice! Your Christmas issue looks great, we posted the link for our readers, do you also have any upcoming events you plan to do associated with Levity?”

A: “Levity is planning to have a music and art gallery event in January and we are still accepting artists of all kind to contribute and come to this event. Feel free to contact me or Cali Karsin regarding the event on 'The Lightheart Soiree.' It will be held in Futurecity™. :)
This event will be held somewhere in January or February. So, for people who are curious, feel free to come by our office. :)

L: “Where do you see the virtual world technology heading in the future?”

A: “Virtual Technology is going to evolve over time. With mesh going on, I believe that there will be endless possibilities in the future, I believe in less than 10 years time, maybe there will be no more prim overload and businesses can thrive :)

Lanai: “Thank you Miss Lerintzo for this interview,have any holiday plans btw in your real life?

Angelina: “You are very welcome, I am planning to go to NYC in the holiday to do some shopping and spend some time with my friend and mother!”

Ty for reading the review of Levity Magazine in Second Life® and its founder,Angelina Lerintzo ,visit her website at http://www.wix.com/levitymagazine/home

From the SLEnquirer http://www.slenquirer.com/ wishing you happy holidays and always welcome to leave your comments!

Lanai Jarrico,
CEO/President SLEnquirer